Are you using location marketing to attract more customers and visitors to your local tourism experience? Did you know, recent research by Google found 85% of leisure travellers only decide on what activities they are going to do in a region AFTER they have arrived in destination? read more...

From social media, email marketing and remarketing, to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their most profitable prospects. But, in this world of infinite communication possibilities, how do tourism operators know what to invest in, and how do they know that it will bring more bookings and sales for their business? read more...

Running a profitable tourism business is hard. In my 17 years in the industry I have seen the full range of tourism business successes and failures. There are those tourism businesses who are unfortunately no longer in business. No longer sharing their awesome part of their world with visitors. This isn’t due to lack of a great product, but usually due to lack of customer demand for their product or service or not being able to charge enough to remain profitable. read more...